I'm not entirely sure this is the secret sauce, but both Canadian legend Dave Charles and famed consultant Lee Abrams believe they have the recipe for radio success.

"Listeners, advertisers and everybody can sense these three essential ingredients when listening to your station's messaging. The passion, character and muscle shine through.  It’s this engaging image you project when these three elements are in sync.

"Some great radio examples come to mind immediately:  Q107… Toronto’s Rock Station, 97.3 boom fm Toronto with its patented 'you never know what song you’re going to hear' format; CHUM 104.5 says. POP goes Toronto; The HOT 89.9 fm Ottawa sizzles with every element in place. These stations have all captured passion, character and muscle to maintain rating dominance. Check them out to hear what we’re talking about."

Dave Charles & Lee Abrams Weigh In On Pure Radio Format Successes