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WWKB Tries Yet Another New Format - All Sports Betting
Hope Ryan Doyle has a good radio in his car. The sports gambling fanatic will probably be tempted to turn off NT1010 and try 1520 on his ride into work. The station has officially changed to an all-sports betting outlet, part of owner Audacy's BETQL Network. The branding is "The Bet 1520."
The 50,000-watt frequency was once a legendary Top 40 station, but has had trouble over the past few decades finding any format that works. I wonder if they're taking odds whether this one will, either.
WWKB/Buffalo Switches To BetQL Network As 'The Bet 1520'
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Re: WWKB Tries Yet Another New Format - All Sports Betting
Apparently, the decision to make the change came so swiftly, that they weren't quite ready to launch their new website. It takes a while to get to bottom of the page, but someone forgot to change the template. Notice it says "listen to TheBet 1430." That's Audacy's outlet in Denver and it links to that station. 
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Thread Starter- RadioAaron
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Re: WWKB Tries Yet Another New Format - All Sports Betting
It's interesting to watch the various new business models pop up during AM's twilight years.
This one, of course, is not about chasing ratings to generate ad revenue, but rather to funnel traffic to the sports-betting company that Audacy bought a year ago.
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Re: WWKB Tries Yet Another New Format - All Sports Betting
RadioAaron wrote:
It's interesting to watch the various new business models pop up during AM's twilight years.
This one, of course, is not about chasing ratings to generate ad revenue, but rather to funnel traffic to the sports-betting company that Audacy bought a year ago.
I see they also dropped ESPN radio in favour of CBS Sports radio overnight.
Sounds like just another sports station with the odd bit of "bet" related talk wherever they see fit.
One of their new station ids: "This is Bet 1520...Your Wagertainment station!"
- RadioAaron
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Re: WWKB Tries Yet Another New Format - All Sports Betting
It's interesting to watch the various new business models pop up during AM's twilight years.
This one, of course, is not about chasing ratings to generate ad revenue, but rather to funnel traffic to the sports-betting company that Audacy bought a year ago.I see they also dropped ESPN radio in favour of CBS Sports radio overnight.
Sounds like just another sports station with the odd bit of "bet" related talk wherever they see fit.
One of their new station ids: "This is Bet 1520...Your Wagertainment station!"
The drives are both all-betting. You'll hear the "odd bit of "bet" related talk wherever they see fit" on WGR.
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Re: WWKB Tries Yet Another New Format - All Sports Betting
I can only imagine the bumper music coming in and out of breaks on this format.
Go Down Gamblin' - Blood Sweat & Tears
The Gambler - Kenny Rogers
Ramblin Gamblin Man - Bob Seger
The Winner Takes It All - ABBA
Play Me - Neil Diamond
The Race Is On - Jack Jones
You Better, You Bet - The Who
Luck Be A Lady - Frank Sinatra
It's Getting "Bettor" (Better) - Beatles
Poker Face - Lady Gaga
Viva Las Vegas - Elvis Presley
Queen Of Hearts - Juice Newton
When You're Hot, You're Hot - Jerry Reed
Tumbling Dice - Rolling Stones
Games- Redeye
Games People Play -The Spinners
Games People Play - Joe South
Games People Play - Alan Parsons Project
And of course, anything by "Bette" Midler!
Why it practically produces itself!
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