This latest plug Ryan Reynolds has made announcing the major change in Maximum Effort his advertising/marketing company is rated RR, and I thought it might give you a smile.

But the reason I posted it is because it raises ???.

Does it feel like where major corporations put their substantial advertising dollars is going through another seismic shift, and the yearly budget for traditional old school purchasing of air time that television and radio stations could always count on is being further impacted.

Maybe it's just a niche flash in the pan, or do broadcasters need to reinvent the standard way of selling ad time, and up their game?

Sportsnet's t.v. advertisers are being completely left out of Sportsnet's YouTube channel when they run the Stanley Cup playoffs live with Steve Dangle. There's just a sign on the screen that says Steve's getting a snack or going to the bathroom during breaks, NO ADS.. that can't be good for business if you're Rogers, and with close to 50k of viewers missing your ads if you bought time if you're an advertiser you've got to be less than thrilled.


https://youtu.be/8ZKzx1C4-DY

Last edited by betaylored (June 23, 2021 2:36 pm)