This isn't all that important, admittedly, but I found it strange. Most radio stations have a dedicated text number where listeners can share a message. On CFRB, it's 7-1010. But Greg Brady, who has been filling in for Stafford on GNR640 the past few weeks and has his own show Saturday mornings, is repeatedly giving out a 10-digit phone number with a 289 area code to receive texts for his show. 

What number is this? It can't be a Corus line, or it would almost certainly be 416 and have fewer digits. So is he giving out his own personal cell phone? If not, as the saying goes, Whose Line Is It Anyway? 

I honestly can't remember hearing a non-branded text line on any station since the technology first surfaced. Doesn't 640 have its own dedicated number? In this day and age, you'd think they'd almost have to.