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New York City Area AM Station Decides To Go All Digital
The station, WFAS in White Plains, plans to flip the digital switch on May 24th. Interesting to note it's the first one owned by one of the majors - in this case, Cumulus - to make the move.
A Cumulus AM Near NYC Will Go All-Digital
- RadioActive
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Re: New York City Area AM Station Decides To Go All Digital
This move officially happens Monday, although I'm not sure I buy that they've increased their range by turning off the AM signal.
Anyway, in case you're wondering why any station would take a route that would effectively cut itself off from 99% of the audience, I have to admit I laughed out loud when they explained it:
"WFAS was chosen since it “wasn’t getting any ratings and not generating much revenue.” "
I expect that will continue!
New York Cumulus AM to Go All-Digital
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Thread Starter- RadioAaron
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Re: New York City Area AM Station Decides To Go All Digital
It seems to me that it pretty much amounts to an advertising scam. Their claim that going all-digital expands their range allows them to pose as a NYC station and clear the market for advertisers for their all-syndicated lineup. Nobody will hear the ads, but the advertisers don't know that.
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Re: New York City Area AM Station Decides To Go All Digital
WFAS is a 1kW omni-directional. Not exactly a big signal.
They do have the future in sight however. They have a mobile app and stream on-line.
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Re: New York City Area AM Station Decides To Go All Digital
Well that was fast. Or should that be WFAS-t? Another one bites the dust. For a low power station no one could really hear on a terrible frequency, it lasted longer than some thought.
Cumulus surrenders suburban New York Digital AM
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