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May 4, 2021 7:41 pm  #1


New Tech Allows Listeners To Skip Hated Songs On Live Radio

It's only available on a few stations in Britain, but it's an interesting way to raise revenue. Four radio stations will use new technology, which will allow listeners who don't like a song to skip up to six of them an hour and also avoid commercials. There's a catch, of course - it costs £3.99 in British pounds or nearly $7 Cdn. a month for the privilege.

"When a listener skips a song on a live stream they will be offered alternative songs geared towards their tastes. 

"When that song finishes, the listener will return to the latest song that has been started on-air, or exercise their own choice again.

"Bauer said turning listeners into DJs would operate in a “very seamless way” and instead of adverts, premium listeners will hear more music during breaks."


They will also be able to tune in to some music specials and other formats for their cash. I can't see anyone taking them up on this. It's far easier just to turn the channel. Not to mention far cheaper, as well. 

Listeners to skip songs they hate on live radio with user-controlled technology

 

May 4, 2021 8:31 pm  #2


Re: New Tech Allows Listeners To Skip Hated Songs On Live Radio

Encouraging. Now when may be hope to skip commercial breaks?

 

May 5, 2021 9:35 am  #3


Re: New Tech Allows Listeners To Skip Hated Songs On Live Radio

Chrisphen wrote:

Encouraging. Now when may be hope to skip commercial breaks?

Then you will need to pay a subscription because no radio company will provide programming for "the kindness of their heart" for free.    

 

 

May 5, 2021 9:57 am  #4


Re: New Tech Allows Listeners To Skip Hated Songs On Live Radio

Sounds like a premium Spotify membership.

 

May 5, 2021 9:59 am  #5


Re: New Tech Allows Listeners To Skip Hated Songs On Live Radio

The article mentions that they're trying to negate some of the effects of Spotify, as it eats into their audience. But I just don't see anyone paying for this. Why would you when another song is just a station flip away?

     Thread Starter