A while ago one of the survey outfits called me and asked if I would be willing to participate. I indicated I would. She said first she would need to get from me some general information, gender, age, income etc. As soon as she got to my age she told me they weren't really interested in hearing from people in my age group.

I seemed odd. We are the demographic that usually has our mortgage paid off, our kids through school, some discretionary spending we can do and time on our hands to do it.

I would have thought the advertisers would want to reach us.