This sounds more like King Cnut than a David/Goliath scenario. 
(Via Winnipeg Free Press)

Has Chris Knight bitten off more than he can chew?

The Ottawa-based entrepreneur spent years producing cooking shows for The Food Network and others. Then he decided he wanted to run his own network, Gusto TV.

Knight went to, as he describes them, "a number of the learned, sage, elder statesmen of the broadcast industry."

"To a person I was told I was out of my mind," he recalls.

With the Canadian Radio-television Telecommunications Commission signalling an upcoming shift toward a la carte programming, even the Big Three Canadian media companies — Bell, Rogers and Shaw — are expected to shed specialty channels, not add them.

What was once seen as a license to print money has become — in an uncertain advertising environment — a risky business.

Knight knew the risks but jumped in anyway. He seems to take a perverse delight in being a David up against the Goliaths of Canadian broadcasting.

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