Some broadcasters buy Facebook Likes, and too many radio salespeople sell too many numbers as if they're the main thing (far be THAT from the truth).  Roy Williams (Wizard of Ads) enthuses about Ray Bard's saying that "marketers focus too much on how many people they have in their networks when they should be concerned with the degree of influence they have with those people".  

If you want advertisers to move closer to be willing to give you their kidney, rather than just being a name on an account list with an annual billing number beside it, give them what no one else is giving them in markets large or small: documented advertiser results in the millions.  

For more about what Williams has to say, click here or click on the image.  You can see how broadcasters generate documented advertiser results in the millions - go here.