We may have awoken the bear and that is Canadian media and content providers, they are lobbying the government for change in the business model or for these two online media giants to be more inclusive and hire Canadian...

Here is more on the story...

https://www.squamishchief.com/opinion/viewpoint-facebook-and-google-take-over-80-per-cent-of-all-canadian-digital-advertising-industry-revenue-3442257

What's your take, will change happen?

Or are we talking a David and Goliath story? Personally, I feel that new upstarts can challenge as the public says no to FB and Google, I expect an online ratings drop in the next year or two at most.