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January 22, 2021 11:29 am  #1


Buffalo Market Falls Lower In The Overall U.S. Rankings

It's been a while since Buffalo was a real factor in U.S. broadcasting, at least as far as market size is concerned. I remember a time when Buffalo ranked as (iirc) the 25th biggest market in the U.S. That was a long time ago. With population changes over time, it slowly started sinking, first into the 30s, then the 40s.

And now, according to a note in The Buffalo News, it's now fallen again, this time to #53 overall in the U.S. That's a huge shift from a time when the city was considered a bigger player and attracted some big time talent on their way up the showbiz ladder. This certainly won't help that continue. 

According to columnist Alan Pergament:

"The Buffalo TV market has dropped one spot to No. 53 in the nation. The Providence-New Bedford market is now at No. 52. Buffalo is one spot ahead of the Fort Myers-Naples, Fla., market, where many Western New Yorker snowbirds head in the winter. Nielsen no longer includes Buffalo in the overnight ratings."

Pergament's column