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    January 16, 2021 4:50 pm  #1

    paterson1
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    Changes at Numeris

    Numeris announced yesterday and Thursday some changes how they will measure audience. More in this article from
    Broadcast Dialogue..
    https://broadcastdialogue.com/numeris-scrapping-tv-diary-service/

     

    January 17, 2021 2:40 pm  #2

    arc23
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    Re: Changes at Numeris

    Numeris said its plan is to design a “hybrid” audience measurement solution for markets not measured by PPM, using set-top box (STB) data, PPM and other demographic data that they’ll aim to have in place in “later in 2021” following the build of a national STB solution.
    most of the tv networks have been using the data from stbs and streaming anyway so do we all get toonies now   

     

     

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