Steve Madden built a $1.5 billion business with just $1,100.  "I'd be selling the shoes and seeing the voids," Madden said. "It's a business of voids still today. If everybody's making one thing, you can make one thing over here and be the only guy, which is great fun."  

​What's the one big, unique and compelling void that radio can fill, that our competition doesn't?  Delivering our advertisers what they want - a documented result in the millions of dollars - any market, any time.  It's so straight forward, it's been done thousands upon thousands of times in radio, but I do not know of one other radio station or newspaper or television station in this country - or anywhere - that's doing it.  

You can apply the same principle with your stations - rather than sticking with the status quo or trying to do what every one of his competitors were doing - setting aside his dealings with Jordan Belfort - here's how Steve made his money by taking action on the voids in the shoe industry.

Last edited by Andy McNabb (April 27, 2016 8:27 pm)