In the Rogers Q1 earnings call transcripts, radio was mentioned once - not on purpose - but in response to an analyst's question, based on CEO's Guy Laurence's addressing the greater context, in that "Turning to media, overall revenue in AOP were down year-on-year, driven by softness in traditional advertising affecting our conventional broadcast and publishing businesses."

Radio's similar number of mentions - if any at all - in other Rogers earnings calls and those of Bell and Corus, is understandable given its contribution to their overall picture.

However, no matter how soft traditional advertising may be, no matter how high the drift of dollars to digital, no matter how flat the radio industry's revenue curve has been, the practical steps have existed for decades for all markets to jump radio's revenue, rates, ratings, results and profit, and do so in a matter of weeks.  

Yet, either shackled by pride, apathy, ignorance, fear or bureaucracy - or all five - broadcasters steadfastly cling to the status quo.  Read the transcript here.