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There's been a lot of complaining here over the years about bad radio spots (many from yours truly.) Most have centered on being irritating - like the grain farmers or Tom of Tom's Place (and that new one from Metrolinx that begins with an out of tune violin assaulting your eardrums) - or running way too often - such as Spence Diamonds.
But up until now, there have been few that are simply incomprehensible. Still, a new one that's running in high rotation meets that criterion and I can't for the life of me understand how it ever got approved by the advertiser for air. It's the one for a bank (RBC? BMO? Still not sure.)
It begins with a supposed phone answering machine for a family, singing some kind of inane song. The problem is you can't understand a single word they say in this jingle, which lasts about :15 secs., or half of the entire spot. I've heard it at least 10 times in the past few days, and I cannot understand a single word they're saying - and I've even tried while wearing headphones. The announcer at the end is clear, but by then, I've stopped paying attention.
Why would they put a commercial on the radio that has such a terrible mix you can't hear a word they're saying? Am I the only one who's heard this thing and have no idea what the jingle singers are going on about? Very bizarre.
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My guess would be people intimately familiar with the production just don't notice when words are mumbled or misread. At the session, everyone has a script in front of them. They know what to expect.
It's probably exacerbated by my getting older and losing some hearing, but I sometimes will hear actors "mumble" a single line on a tv show. Thanks to closed captioning, I can find out what they were supposed to say. Lo and behold, from then on, it sounds perfect.
I guess it's probably related to the "mondegreen" effect in popular music: "X'cuse me, while I kiss this guy"
Last edited by Peter the K (October 25, 2020 11:13 am)