Adrian106072 wrote:

If they only focus on 100% throwbacks I'm not sure that they can capture the 18-34 years old audience.

Nobody can.

The top 4 in 18-34 in the last book were Q107, CHFI, Boom, and Radio One.

We all know that doesn't represent the audio preferences of that demo. It's absolutely pointless for radio to target 18-34. It seems Z's figured that out. A CHR, still playing current music, targeted older with some great gold, makes total sense. 

Tom Petty on Z103 is still surprising to me....was it the entire track being played itself or part of a musical mix such as the wayback lunch? 

Adrian106072 wrote:

markow202 wrote:

Tom Petty on Z103 is still surprising to me....was it the entire track being played itself or part of a musical mix such as the wayback lunch? 

The Tom Petty track was played in full during the afternoon hour, probably from listener's request. Previously I've heard Winds Of Change by Scropions, and a 6-minute mashup of Bon Jovi's hits on Z. 

The Wayback Lunch on Z tends to have more Eurodance and old school hip hop tracks, meanwhile The Drive At 5 is more of some EDM stuff.

At the end nothing beats the 80s and 90s regardless of the format/playlist 

Radiowiz wrote:

markow202 wrote:

At the end nothing beats the 80s and 90s regardless of the format/playlist 

Z 103 has been around long enough now to go all way back playback all the time if they so desire to. 
I think they would do quite well with that as a format change...the powers that be over at Virgin & Kiss most likely agree with me. (for obvious reasons, no doubt, lol)
 

Would be awesome but I still dont think it would work full time.  Perhaps its the era they cater to (lost 90s european dance music) which I grew up with but its not for everyone.

 

Adrian106072 wrote:

By the way Z recently has their HD Radio turned on, the quality is better than on the typical analog signal.
The only problem is still their weak/fair signal in the downtown Toronto core.

Something has happened with their HD signal.. It's been off air for the last few weeks...  Sad because I agree. it really helps clean up the signal.   

Last edited by radiokid (September 23, 2020 7:26 pm)

RadioAaron wrote:

Radiowiz wrote:

markow202 wrote:

At the end nothing beats the 80s and 90s regardless of the format/playlist 

Z 103 has been around long enough now to go all way back playback all the time if they so desire to. 
I think they would do quite well with that as a format change...the powers that be over at Virgin & Kiss most likely agree with me. (for obvious reasons, no doubt, lol)
 

There has yet to be a station in any market that has done well in the long-term going full 90s/2000s gold. The genres are too splintered, the hits don't have the same staying power, and the audience that grew up with it still wants current music.
 

I agree.  Its also a type of era where it works but has to be mixed in with the new stuff also.