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In the "much ado about nothing but I need a column for today's paper" category:
American radio at McDonald's irks Canadian patriots
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The number one reason to deliberately use an American radio staton should be in trust that the ads (for restaurants) that air are for businesses that are too far away.
That way, nobody walks into a McDonald's hearing an ad for Wendy's (or something), leaving the customer thinking "Yeah...that's a great idea! I think I'll go there instead..." before they even order anything...
For what it's worth, visit the BK @ Lawrence & Midland. (in Toronto)
I think they shook hands with XM/Sirius, possibly making a deal so ads for another restaurant never air and they never have to pay anything for the use of XM.
After every second or third song there is an ad reminding everyone that they can have an amazing discound if you order XM/Sirius today...
Last edited by Radiowiz (April 13, 2016 1:30 am)
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Burger King does have a deal with Sirius/XM, but then again, they will also sell their services to any small business that needs music.
The advantage to that is that fees include the licencing fees which every business who uses music must pay. Socan has been known to go after small businesses and medical/dental offices that pipe in music without paying a fee.
But that reminds me.
On last week's Dancing With The Stars, Boyz II Men singer Wanya Morris danced to The Star Spangled Banner. I half expected the audience to spontaneously rise when it started.
Last edited by Peter the K (April 13, 2016 2:47 am)
It all balances out over the course of the day because EVERYONE in Cobourg/Port Hope is turned to AM 800 CJBQ out of Trenton/Belleville between 2:00 & 7:00 p.m. weekdays
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If they're so upset about this why do they go back every day. If the franchisee sees his profits declining he can find a few bucks to buy an FM radio and play Cobourg's new MYFM 93.3.
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By ending the free newspaper and eliminating countless free refills, Ron McD. could send those free-loading old age pensioners packing to Coffee Time faster than you can say Anne Murray
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They should head down to Timmy's. No wait....that's American now too.
There's always the Ganny.
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zed wrote:
If they're so upset about this why do they go back every day. If the franchisee sees his profits declining he can find a few bucks to buy an FM radio and play Cobourg's new MYFM 93.3.
I think there's a heavy focus on not using an FM radio due to fear that MYFM will air ads for a competing restaurant chain close by.
If anything, I think the current idea is very smart. Putting up with another country's anthem once daily is a lot better than putting up with ads for the (local) competition throughout the day any time!
Last edited by Radiowiz (April 13, 2016 5:03 pm)
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Well played myFM, well played. [golf clap]
Media Release
myFM 93.3 / Classic Rock 107.9 Help Port Hope McDonald’s Access Local Radio
Port Hope, ON. April 13, 2016: After a front page story published in the Toronto Sun this morning revealing concern from local customers about the Port Hope McDonald’s franchise airing an American radio station over their in-house PA system, including a daily broadcast of the American National Anthem at 9am, local broadcaster My Broadcasting Corp. including myFM 93.3 and Classic Rock 107.9, has partnered with McDonald’s to help solve the issue and provide access to hyper-local radio for the customers and staff at the McDonald’s Port Hope Location.
This afternoon, My Broadcasting Corp. installed a radio tuner at the Port Hope McDonald’s location giving McDonald’s customers the local radio they want, myFM 93.3.
Rob Mise, General Manager for the My Broadcasting Corporation in Peterborough and Cobourg says, “My Broadcasting Corporation has a tremendous relationship with all the McDonald’s restaurants in our 17 markets across the province. In fact, most restuarants are playing a myFM station for customers to enjoy. We're thrilled to add Port Hope to the family and we can't wait for McHappy Day on May 4.”
Local McDonald’s franchisee, Lisa Wilson adds, “I'm thrilled that My Broadcasting Corporation approached me with this solution. We have a great local partnership and I'm happy to have their music playing in the restaurant for our guests. Thank you to the team at myFM 93.3 and Classic Rock 107.9 for their support and fast action! It's great to see our community coming together to help one another."
myFM 93.3 and Classic Rock 107.9 will be live on location at the Port Hope McDonald’s tomorrow morning featuring a live rendition of our National Anthem “Oh Canada” at 9am.
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God bless Northumberland.