I like Greg Brady on the air and I respect him as a successful broadcaster. And I’m grateful for his Saturday show on 640, when the rest of the market is involved with either infomercials, gardening or home improvement shows, which are like listening to paint dry. (Although in the case of the home improvement shows, that might be a good thing!)
 
But there’s one thing he does that drives me crazy and gets me to reach for the radio to change the station. I appreciate Brady’s extensive background in sports radio and his knowledge of that world, and I get it – you go where your strengths are.
 
But every time I hear him on GNR 640, he launches into several arcane discussions about sports. Sometimes it’s local (like the Raptors or the Leafs) and often it will be the NFL, the CFL, the NCAA or some obscure story about tennis. (And I'm not referring to the Raptor buzzer-beater, which is a legit news story.)
 
He handles them well, but my objection is this: he’s no longer working for an all sports radio station. Yes, he discusses other topics as well. But if I wanted sports content in my talk shows, there’s no shortage of the places I could go. There’s the Fan 590, his former home. TSN 1050, the little heard TSN 1150, WGR, WWKB and WHLD in Buffalo. And then there's Mike Richards doing sports all morning on Sauga 960. That’s six stations (along with one morning show) entirely devoted to yakking about teams, stats, results, trades and recounting the greatest games ever played.
 
That’s obviously not why I’m tuning into 640. I can only hope as time goes on and he becomes more comfortable, he’ll abandon his reliance on sports talk on a non-sports talk station. Because he’s actually very capable of doing those other subjects. I just wish he’d stick to them – and remember he's not at 590 any more.