[Via Broadcast Dialogue]  (See 'More' link at end of post..)

by Sean Ross

It used to be a centrally held tenet of radio programming: “Make the listeners feel like they’ll miss something if they
tune out.” In doing so, broadcasters were helped by a certain amount of built-in urgency—radio’s relative lock on music discovery and certain service elements. In an era of YouTube and apps for weather and traffic it is easy to imagine the audience being far less compelled to listen.

And yet, when listeners do choose radio, a new study from Edison Research shows that they are often driven in some way by FOMO (Fear of Missing Out). But what does that sound like in 2016? And how can radio speak to that need in everything it does?

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