Yes, I agree good on Stingray. It's interesting that they are the newbie company in terms of OTA broadcasting and they have come up with this program. Stingray's stations will sound more plugged into the community and in the long run they will pick up some new paid advertisers. 

Any business that has never advertised on radio might be surprised at the response. There are hundreds of companies with money to spend that never advertise on radio, and here is a no risk opportunity for them, and Stingray has nothing to lose and potentially much to gain.   This is a smart move, and a great way to build relationships with new potential customers.