For the very first time, I heard CTN, the company that does the traffic reports for dozens of radio stations, including GNR640, advertise itself at the tail end of one of its own updates. It came in a tag just before the 8 PM news on the Toronto Corus AM outlet. 

"We provide the helicopters, the reporters and the information for the traffic reports, featured on our national network of 105 radio stations and on Global Television News properties," its website reads. 

I can't recall ever hearing them mention themselves on air before. I wonder if the virus lockdown - and its resultant lessening of traffic on our roads - prompted them to start advertising their own services.

What was interesting about the short tag was that it never really indicated that the report listeners were hearing was provided by the service. But it's the reason you often find SOWNY contributor Jody Thornton on so many different stations in the course of a day.

In case you're curious, here's their subscriber list. You'll notice that it covers almost every major station in the GTA.