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I've never been a big fan of the City TV "anchorless" newscast - especially when they started one of their 11 o'clock shows earlier this week with CP24's "Live At 5" playing in a background monitor, revealing that their top story throw of the night wasn't even live.
But with shrinking ratings overall, many stations are taking a second look at their expensive newscasts and making changes. But will that make any difference? One place that hopes it will is WTXF, Channel 29 in Philadelphia. It's come out with a brand new format that hits the airwaves this Monday, labelled as a "30-minute 'foot on the accelerator’ " program. But assuming you could get it, would these changes be enough to make you watch it?
According the Philadelphia Business Journal, here's how their new 6 o'clock news will look:
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NBC News is my choice each night and I noticed the 60 second break immediately. I really like it, if for no other reason than it's far better than one of those 2-minute pharma spots. When inevitably NBC plays one (or 2) of those spots I surf, and I'm pretty sure CBS has moved up their "feel good" segment to about 1850 and it seems to be longer. I really like that too.
btw, commercials touting cures for what ails old people have always been the bane of the evening newscasts. I remember reading someone complain about all the Geritol spots in Walter Cronkite's newscast.