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T.V. is up and radio is down a bit...here are the financials released on Friday...
Corus remains healthy, but probably need to watch and be customer centric in how they do business...
Here is the report...
In your opinion, is being a broadcaster a license to print money? Would you launch a radio station or T.V. station, better yet, would you have a broadcaster in your stock portfolio?
Share away today...at least we don't have to talk today about the election... Ya Know?
Cheers to you on this Monday!
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Ok I'll bite.
No I don't think being a broadcaster is a license to print money. Not like in the 60-80's when any media was very profitable. Newspapers especially back in this time made money like you would not believe.
Wouldn't launch a TV station, but radio I think so. I would stay away from a large market, but small/ medium still has some possibilities. The Grand in Fergus/Elora is a community station that seems to be doing very well. I hear national spots on the station and they have live paid remotes on weekends. I believe they may have been instrumental in the demise of the Fergus-Elora News Express which folded a few years back after over 160 years in operation.
Bell or Rogers stock in a portfolio wouldn't be out of place.
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paterson1 wrote:
The Grand in Fergus/Elora is a community station that seems to be doing very well. I hear national spots on the station and they have live paid remotes on weekends
Any indicators (other than sport scores & live paid remotes) to indicate that it is doing well?
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Don't think I said anything about sports scores. The station moved into a new building a few years back and all of their equipment is new and broadcast standard. I always think of community stations as often having "charity" or hand me down equipment. Also moved their frequency from 92.5 to 101.1 with a stronger pattern. I can pick up the station in the K/W area in my car.
The format is A/C with a jingle package and Dave Schneider formerly of KFUN fame in Kitchener is their morning host and PD. They do have a lot of commercials from local businesses and as I mentioned some national advertising. I don't know specifically what limitations that community stations have in terms of advertising minutes. They do get into specialized programming most evenings.
The Fergus Elora News Express seemed to go down hill very soon after the radio came on air about 10 years ago and as I mentioned closed down two or three years ago. The other paper that serves a broader area, the Wellington Advertiser is healthy.
They do a lot of the same things that regular commercial radio stations would do with cruiser reports, sponsorships of shows and features, and they do have hourly local news through the week daytime. I have some relatives that live in the Fergus area and they have mentioned to me that the Fergus/Elora public have generally accepted the station well and you do hear them all over town in businesses and stores.
So overall they seem to be successful, and they really push the local aspect with the Hometown Radio slogan.