Jacobs Media Blog, has a look into the radio listening habits of Millennials while tuning in as they drive. The thinking was that this demographic, don't own cars, that they Uber, and choose public transit...but as this report shows, the driving/listening habits of this market is not that different from those a little bit older (The Boomer Market)...

Capturing the Millennials is to me a big challenge for radio moving forward and that is because of the proliferation of choice of how and where to consume content.

Here is the article, have a read and as usual, feel free to share your ideas and wisdom about how to tap into this market.


https://jacobsmedia.com/millennials-start-your-engines/



Cheers!