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This blog post by media blogger, Dick Taylor, highlight's what is happening with ad revenues and how it is shifting and adapting to the changing media landscape.
It shows, there are numerous players in the media field and that advertising buys are being done differently.
I post this to inform and share what I personally feel are a great time of change in media, listening/viewing/reading habits and to help point towards a future where we can ideally all thrive.
Enjoy the article and the day!