I don't think this is an April Fool's joke. It's actually a story from the great Warren Cosford on the top secret way they hoped to get Bob Segarini his first radio gig on CHUM-FM. And up until now, it's a story that only a few insiders knew. 

It's reprinted on FYImusicnews.ca, and, true or false, it's definitely an entertaining tale. 

You can read the whole thing here.