1 of 1- Muffaraw Joe
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Think radio isn't effective? Think again-An insiders perspective!
Here is a great read on the impact of radio, the importance of on air talent as so necessary amid budget cuts and changes in the industry, that on air talent make a huge difference.
In this article a radio professional shares the value of radio during the California Wild Fires...and muses about how lost he'd be if it weren't for someone being on air...as a "Light House" Keeper, during the fires and dangers it caused.
Here is the link to the read...enjoy!
Happy Holidays too Big Yella! Wishing you all a good holidays and new year ahead! Thank you for all of your contribution and to the organizer doing amazing work here too!
Cheers!
The world would be so good if it weren't for some people...
- WilliamT
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Re: Think radio isn't effective? Think again-An insiders perspective!
Muffaraw Joe wrote:
Here is a great read on the impact of radio, the importance of on air talent as so necessary amid budget cuts and changes in the industry, that on air talent make a huge difference.
In this article a radio professional shares the value of radio during the California Wild Fires...and muses about how lost he'd be if it weren't for someone being on air...as a "Light House" Keeper, during the fires and dangers it caused.
Here is the link to the read...enjoy!
Happy Holidays too Big Yella! Wishing you all a good holidays and new year ahead! Thank you for all of your contribution and to the organizer doing amazing work here too!
Cheers!
So the value of radio is measured when something catastrophic occurs? Great. Meanwhile more jobs are lost due to increasing disinterest.
Merry Christmas.