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December 10, 2015 11:09 am  #1


News staff working sales is latest WTF!?

I don't even know where to begin with bullshit like this:

From Broadcast Dialogue -

'Sean Eckford, the nine-year news director of Vista stations Coast FM Nanaimo/Sechelt resigned. He’d been with Vista for 11 years and, says the Canadian Association of Journalists, quit over a dispute involving news staff being asked to work for a day in a sales capacity...'
 

 

December 10, 2015 12:32 pm  #2


Re: News staff working sales is latest WTF!?

everyone knows the news and sales departments don't mix.... well, almost everyone.
 

 

December 10, 2015 4:18 pm  #3


Re: News staff working sales is latest WTF!?

Johnny B wrote:

dispute involving news staff being asked to work for a day in a sales capacity...'

Resignation over a one day assignment? Seems a bit drastic as well as a solid way to burn an 11-year stint.

If it's a job shadowing thing, then perhaps Mr. Eckford has missed an opportunity to make himself (and the news department as a whole) more valuable to Vista's higher-ups. Versatility matters these days as job numbers continue to shrink. The more you can do, the safer you are. Also, maybe a member of said news department has an interest in the sales side.

If it is a case of getting the news staff to do double duty on an ongoing basis, then that is a problem.

I'm convinced there is more to the story.

Last edited by BoredOp (December 10, 2015 4:20 pm)

 

December 10, 2015 5:11 pm  #4


Re: News staff working sales is latest WTF!?

There must be more to this story than meets the ear/eye.  But there used to be a time when a newscaster never, EVER did anything outside of news so as not to damage the integrity of the news department.  (Then again, there used to be a time when commercials were played from carts.  )

I can think of a couple of newspeople off the top of my head who also do voicework.  In one case, I remember hearing one of those newscasters finish their newscast and go right into a spot they did.

 

 

December 10, 2015 5:47 pm  #5


Re: News staff working sales is latest WTF!?

I remember a few times when a 'sponsor' would talk about getting favourable coverage because they were buying spots/ads/etc on the station...I fully admit putting sponsors on the radio, talking them up in a good way then taking all kinds of payola for it...dinners, clothes, phone cards, booze, toys, you name it...sales guys loved it too...happy client...most of us already know this and anybody tells you this doesn't happen often is bullshitting to the extreme...so I'm a news guy selling spots...sponsor says hey I'll buy a few but you slip in our sale/event/promo in the body of a cast somehow and get your hosts/jocks to talk us up all nice-like too?...we got a deal, right?

     Thread Starter
 

December 10, 2015 8:25 pm  #6


Re: News staff working sales is latest WTF!?

I look forward to Tom. Saul and the Spence shrieker reading us the evening news.

 

December 10, 2015 8:59 pm  #7


Re: News staff working sales is latest WTF!?

Peter the K wrote:

But there used to be a time when a newscaster never, EVER did anything outside of news so as not to damage the integrity of the news department.  (Then again, there used to be a time when commercials were played from carts.  )
 

Sorry PtK...I do not see the correlation between the two.  If a station's news department has NO credibility then what's the point?  There is NO point.  The news department is invalid and not worthy of anyone's time or attention.  The news department becomes a millstone around the neck of programming, product and sales.  The station ceases to mean anything in a positive vein.  Profits disappear.  Everyone loses

A station which ceased to play commercials via cart did not sell its soul to the devil by going to the computerized method of running elements on the air.  It did sell its soul to the share holders though...which is a whole diffent devil...when it turfed real people in order to offer the audience the barely acceptable alternative of 'canned nothingness' featuring absolutely nobody at the rudder.

The death of the independent news department...spelled the end of a credible electronic media period.  Spots via computer only spelled the end of companionship, entertainment, validity and a person talking about anything valuable or interesting which might relate to a specific set of ears.  Why?  Immediacy is dead.  Radio...and TV in this day and age...have chopped off their 'leg up'.  The limp is not becoming.

Smart.
 

Last edited by Old Codger (December 10, 2015 9:03 pm)

 

December 10, 2015 11:37 pm  #8


Re: News staff working sales is latest WTF!?

Old Codger wrote:

Peter the K wrote:

But there used to be a time when a newscaster never, EVER did anything outside of news so as not to damage the integrity of the news department.  (Then again, there used to be a time when commercials were played from carts.  )
 

Sorry PtK...I do not see the correlation between the two.  If a station's news department has NO credibility then what's the point?  There is NO point.  The news department is invalid and not worthy of anyone's time or attention.  The news department becomes a millstone around the neck of programming, product and sales.  The station ceases to mean anything in a positive vein.  Profits disappear.  Everyone loses

A station which ceased to play commercials via cart did not sell its soul to the devil by going to the computerized method of running elements on the air.  It did sell its soul to the share holders though...which is a whole diffent devil...when it turfed real people in order to offer the audience the barely acceptable alternative of 'canned nothingness' featuring absolutely nobody at the rudder.


 

Spot on OC. Technology can actually be used to make radio better but that's not what we are seeing. Automation is not new either. There were automated radio formats going back to at least the late 1960's. Just that now too many stations turn into a lifeless juke box during the night and evenings. Not sure but I think Toronto's only FM rock station is on auto-pilot following the afternoon drive show.


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http://www.lettheuniverseanswer.com/
 

December 11, 2015 2:36 am  #9


Re: News staff working sales is latest WTF!?

Actually, OC, I don't disagree with you.  I was trying to be sarcastic.  Guess it didn't work.

My point was a "that was then, this is now" argument.  I'm sure you remember when news was sacrosanct and never "crossed over" into any other "programming".

The times, they have changed.  There's no reason to expect a solid news person to not do other types of work in the industry.  

 

December 11, 2015 3:49 am  #10


Re: News staff working sales is latest WTF!?

Newspeople doing commercials or endorsements always has been against the rules of stations which subscribed to RTNDA and it's current day descendant.  One case involved Ken Shaw doing CFTO News and also shilling on air for the families Car Dealership.  It was a case of "do one or the other, not both."   Some station managers had no ethics and actually told newscasters that commercials and endosements were part of the job.  Another high profile example was Hal Anthony in Ottawa.  When I was hired there, they thought they were going to get another commercial voice along with an AND, Morning Newscaster and Engineer.  I turned them down flat and was criticized for failing to do the manager's bidding.  It also was the only radio station for which I ever worked that had sponsor's advertising on the station's news vehicles and it even was in larger font than the stations call letters and frequency.  Most corrupt radio station for which I ever worked, running bogus "Experts on Call" crap where most of the "callers" were employees of the sponsor and US produced infomercials which already had been found fraudulent in the States as well as commercials and an infomercial for a "gas saver device" which the day before the campaign began had been discredited by the EPA and the Canada Research Council ran on CBC Television.  I complained but the campaign went ahead anyway.  The only time we ever saw salesmen in the newsrooms where I worked and had some say was when they came in to steal the newspapers.   Cheap bastards who made more money than anyone else in the joint wouldn't part with a quarter for a paper.

Last edited by Mike Cleaver (December 11, 2015 3:52 am)

 

December 11, 2015 1:00 pm  #11


Re: News staff working sales is latest WTF!?

Mike Cleaver wrote:

The only time we ever saw salesmen in the newsrooms where I worked and had some say was when they came in to steal the newspapers.   Cheap bastards who made more money than anyone else in the joint wouldn't part with a quarter for a paper.

Brilliant and true observation .


Madness takes its toll.  Please have exact change.
 
 

December 12, 2015 1:16 pm  #12


Re: News staff working sales is latest WTF!?

As always, a spot-on observation by OC.  I made numerous enemies among sales managers wherever I worked as a sports director in private radio because I would not play their game.  How could I (or anyone) have any credibility while shilling for a product on the side? 

Last edited by maybo (December 12, 2015 1:17 pm)

 

December 12, 2015 8:15 pm  #13


Re: News staff working sales is latest WTF!?

From what I hear, there was a one day sales blitz where virtually everyone was asked if they wanted to volunteer to work the phones.  Everyone in the station would be asked, with option of saying they didn't want to participate.  The news director went to a manger and said he didn't want his employees to be asked.  When the manager said he didn't get a choice in whether or not his employees would be asked, he resigned.

 

December 13, 2015 3:22 am  #14


Re: News staff working sales is latest WTF!?

wondering if CHCH would still be functioning if staff had worked together on the occasional 1-day marketing blitz