iHeart Radio in the U.S. has announced a huge publicity stunt timed to the release of the new Freddie Mercury biopic, "Bohemian Rhapsody." On Thursday (Nov. 1) all 650 iHeart Radio stations will simultaneously play the infamous mini-opera at exactly 9 AM local time across America, in what's being termed the "biggest roadblock in radio history."

It's a gimmick, of course, and I wonder how they'll explain the sometimes raucous song playing on stations that don't have a rock format. How would it be received by listeners to an all news station or a country outlet? (Does iHeart have any classical music stations? Now THAT I'd love to hear.) 

And while Bell has hitched its wagon to iHeart in the past, will the stunt also be carried out in Canada? (I can't see CFRB delaying the 9 AM news for 6 minutes of Freddie Mercury belting out "Beelzebub has a devil put aside for me" but stranger things have happened...)

'Bohemian Rhapsody' To Play Simultaneously Across Over 650 Radio Stations