Forbes asked some industry experts about how to succeed in radio without really trying. They came back with 10 suggestions. My favourites:

—Cut back ad loads. Give listeners a break.

"If you run too many, you’ll chase away listeners and send them to digital offerings like Spotify, where loads are far lower. You also diminish the value of the ads you run, risking driving away clients to competitors...It’s a no-brainer. Yet so many stations seem not to grasp this."

—Eschew micromanaging. Let your people go at it.

"If you’ve got the right people, they get the job done without being told what to do every minute. It’s called talent. Large organizations like to manage down, and down and down and down. Executives collect endless amounts of data and put it in spreadsheets to impress boards and stockholders...They are not radio people. They are bean-counters pretending to be radio people."

And

 —Live, breathe and embrace local local local

"That has been lost in this age of consolidation, where stations are managed from afar. But it makes even more sense these days. Everything about your stations should scream local."

There's A Right Way To Run Radio Stations. Here Are 10 Smart Tips.