I'm surprised nobody has mentioned that another important reason why True oldies works (or doesn't) in the States is because of their freedom to own up to 60% of a market there.
The whole idea behind the True oldies format doesn't have to be about making large amounts of money (if at all)
Instead, the True oldies format can easily be a tax write off, existing simply to compliment a cluster so it's a station that is not a direct threat to other stations in the same cluster. 

 

markow202 wrote:

   Spotify provides Little Richard and Jerry Lee in remastered crisp quality via your phone 

all I get is a dial tone
 

I gotta question, how does G98.7 and Indie 88.1, make a living via selling advertising with ratings and shares so so low?
Who's buying them and why?
Do advertisers get results when they do?

I would love to hear from the board members...thanks
 

The only numbers that matter -- AMA 25-54.

Jody Thornton wrote:

geo wrote:

The other difference is that in '58, Little Richard and Jerry Lee were enjoyed on AM radio whereas in 2018 a cassette or CD player provides the tunes

.   Uh Geo?  I think you meant 1998 for the cassette deck and CD player       

   


In his regular column in today's Tor Star Wheels, Jim Kenzie says the age of vehicles on the road has never been older, and goes on to state that any new car bought today will be better than the one it replaces.   Who in their right mind would replace an older vehicle that runs fine, with one not equipped with essential equipment like a cassette deck and CD player?    Priorities, baby.
 

Last edited by Jonny (February 3, 2018 2:07 pm)