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OK, it's lost in translation. What it really means in Germany, where the photo was taken, is "we're looking for you" or "we want you." But for someone who doesn't Sprechen Sie Deutsch, it could have an entirely different meaning.
I wonder if O'Reilly's Under The Influence will ever do a segment on misunderstood ads that don't translate to other areas. 
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And the Scandinavian word for speed is "fart."
A speed detecting camera is fartkontrol.
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Or ads that use very specific, localized wordplay, such as the dumpster-rental company in Cornwall ON called Call In The Bin (câline de bine).
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Capricasix wrote:
Or ads that use very specific, localized wordplay, such as the dumpster-rental company in Cornwall ON called Call In The Bin (câline de bine).
I had to look that one up!