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Jon Medline is one of the executives at CBC and was asked by Radio World about the state of broadcasting in this country. What stands out to me is that he has trouble relating to what commercial stations are going through, since the CBC is taxpayer funded and doesn't rely on spots - at least on radio.
Still, he gives an honest assessment of how things have changed in the industry over the past few years.
A View of Radio Issues from CBC/Radio-Canada
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Midline wrote this response. Presumably the hypocrisy was missed in proofreading!
Midline doesn't feel right to comment on private radio because "CBC/Radio-Canada doesn’t offer a commercial radio service or include ads in our radio offering, so it’s really not our place to comment on this."
But a few paragraphs later contradicts the reason for not being suited for commenting that "CBC/Radio-Canada’s remaining 30% of funding sources is from commercial and earned revenues, including ads and subscriptions."
I'm not against Canada having a public broadcaster. But they should not take potential ad dollars from private sector.
I also rolled my eyes as Midline explains, carefully not saying that taxpayers foot 70% of funding and instead provides a beautiful description that it comes from "an annual parliamentary appropriation".
So many people in government or the CBC don't seem to understand these types of issues facing private broadcasters when its obvious. Even some have the nerve to call recent statements from the CAB requesting government ad spending to be equitable between foreign streaming platforms and licensed Canadian broadcasters as a "subsidy". It would be smart public policy, not a subsidy.
Directing government advertising to Canadian broadcasters keeps public dollars in our country, secures that their messages reach communities that digital-first campaigns miss, and gives the gov't a cost-effective, brand-safe not next to fake garbage or misinformation, verified liateners/viewers instead of self-reported "success" by the foreign tech companies, and instead choose a local way to exercise its own public-information campaigns.
Sorry for side rant.