I haven't listened to CKOC in a while, after the switch back to 70s and 80s oldies. I have no idea if they even still have announcers on the station or if it's all automated. 

But as I was tuning by the station on Saturday, I stopped and heard a spot - for CKOC itself. Essentially, the announcer was telling people "if you'd like to reach people 50 or older, contact our sales department."

I was surprised. Most stations don't even acknowledge that demo still exists, ironic since that's the age group that still listens to AM radio and traditionally has more disposable income. I'm not sure if it will make any difference, but it's nice to hear some stations acknowledge that there are people who aren't in the younger demo that are worth spending ad dollars on. 

I doubt much will change, but it was definitely different.