They're known on air as Shredd & Ragan and they've been doing their thing in Buffalo radio for over 30 years, first on WEDG and now on WGRF.

How have they lasted so long in such a temperamental and fickle medium?

A lot of it is providing local content and knowing what their audience is looking for. But it's not just the Queen City. 

"Another part of living in Buffalo is the fact that it’s a border town. The Peace Bridge connects the city directly to Fort Erie, Ontario. You can literally see into another country from Buffalo, which has a meaningful impact on local culture.

Shredd explains that many bands — like The Tragically Hip, The Tea Party, and The Headstones — have big followings in Buffalo, while they are virtually unknown in many parts of the United States.

“When the band Triumph decided to launch their reunion tour they came on our show first to make the announcement,” Shredd says. “It was cool to have that scoop before the rest of the country.”

Shredd and Ragan’s Simple Formula for Buffalo Radio Success