1 of 1- BowmanvilleBob
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What does radio need?
According to this guy, it needs people who care.
I kinda shook my head at his use of the phrase “civic institution with a sales department”, but he makes some interesting observations here. Thoughts?
- Shorty Wave
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Re: What does radio need?
Thanks for posting BowmanvilleBob, good read. I found this line stood out for me:
“So please, let’s stop talking like this medium is dead. It is not dead.It has been stripped for parts.There is a difference”.
It sums it up as radio is still there for us, just not as it once was. Take the GTA market as an example, most stations have had serious cuts but are still there, after a fashion.
- Aytononline
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Re: What does radio need?
Its been said here many times, the best radio is Local, not national. But when we say local it depends on the type of radio you are talking about. I am not a sports fan, but I have found with Fifa that "Live Sports", is better than "Sports Talk".
Also one thing that Sports Radio has yet to learn is that importing Sports Talk content from the USA is the best way to get people like me to change the channel. Newstalk Radio in Canada is at least 100% Canadian even if the shows are from outside of the local market.
As for music radio the best example is from WKRP. In one episode a sales person trying to get them to run the station by a computer, at the end of the show they decided to keep there on air personalities even when everyone else was going in a different direction.
If you want advertisers to run away from your station just remove your local people and watch what happens next.
- RadioActive
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Re: What does radio need?
Aytononline wrote:
Its been said here many times, the best radio is Local, not national. But when we say local it depends on the type of radio you are talking about. I am not a sports fan, but I have found with Fifa that "Live Sports", is better than "Sports Talk".
Also one thing that Sports Radio has yet to learn is that importing Sports Talk content from the USA is the best way to get people like me to change the channel. Newstalk Radio in Canada is at least 100% Canadian even if the shows are from outside of the local market.
As for music radio the best example is from WKRP. In one episode a sales person trying to get them to run the station by a computer, at the end of the show they decided to keep there on air personalities even when everyone else was going in a different direction.
If you want advertisers to run away from your station just remove your local people and watch what happens next.
Could not agree more. I've always said anyone can play the same music. It's what goes on between the tunes that makes a radio station truly unique. That's why I loved the old CHUM so much. Sure, they played the rock music I loved back in the 1050 days. But it was the personalities who introduced the songs that really made them stand out from the others.
Computer automation and cookie cutter formats can't recreate that.
- brian451
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Re: What does radio need?
I was scrolling the FM last night. Some things that stood out to me after 8 pm was no on air staff at Q or Edge. Just a prerecorded show on Virgin. Didn’t hear anyone on Kiss for 20 minutes. Ditto for Chum. No on air at Country 93.5. I thought I heard someone as I turned on CHFI but then in the next 15 or so minutes I heard nobody.
Sure it’s a Saturday night but I tuned into satellite radio after and heard on air staff at almost every station I turned on.
- 67GreenRambler
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Re: What does radio need?
Danny Marks did a nice 1 hour tribute to David Clayton Thomas on JazzFM. Some personal memories and comments from Eric Alper and Mike Daley.
- RadioActive
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Re: What does radio need?
Its been said here many times, the best radio is Local, not national. But when we say local it depends on the type of radio you are talking about. I am not a sports fan, but I have found with Fifa that "Live Sports", is better than "Sports Talk".
Also one thing that Sports Radio has yet to learn is that importing Sports Talk content from the USA is the best way to get people like me to change the channel. Newstalk Radio in Canada is at least 100% Canadian even if the shows are from outside of the local market.
As for music radio the best example is from WKRP. In one episode a sales person trying to get them to run the station by a computer, at the end of the show they decided to keep there on air personalities even when everyone else was going in a different direction.
If you want advertisers to run away from your station just remove your local people and watch what happens next.
Sounds like this new study agrees with you. It reveals, contrary to what you'd think, that local radio matters more to younger demos than it does to those who are older.
"When those polled were asked why they listen to radio, 30% of listeners overall cited local content and events.
However, among those 18-34, that number jumps to 40%. And for those 55+, the number falls to 20%."
Why Younger Audiences Crave Local Radio More Than Older Listeners
- Shorty Wave
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Re: What does radio need?
Danny Marks did a nice 1 hour tribute to David Clayton Thomas on JazzFM. Some personal memories and comments from Eric Alper and Mike Daley.
I caught the tail end of this on Saturday evening, wished I had tuned in earlier. I listen to Bluz FM on Saturday evenings for an hour or so to decompress, usually after watching a game of some sort. Danny Marks does a great job of programming and is very knowledgeable about the music biz, which reminds me, time to make a donation to them!
Gene Stevens also did a nice tribute on AM740’s Vintage Favourites yesterday, heard a track by DCT that I hadn’t heard before! Stevens does a great job, well researched and presented.