They may not be of much interest to beleaguered Leaf fans, as the team sits out the playoffs this year and its GM has been fired, but the NHL has launched a major ad campaign that began running on Monday, touting the road to the Stanley Cup. 

In addition to being carried on TNT and ESPN down south, you'll be seeing them on Sportsnet here. 

"You Just Have To Watch" will feature a new series of ads for each round, starting with "Fired Up."

"Two other spots, “Overtime” and “Do Anything,” debut ahead of the Second Round and Conference Finals, respectively. Each network owns post-production of one spot, with ESPN editing “Fired Up,” Sportsnet editing “Overtime” and TNT editing “Do Anything.”

NHL, broadcast partners come together for unique Stanley Cup Playoff promotion