It's the one place where radio still holds its own - in the privacy of your car. While podcasting, streaming and satellite are definitely a factor, nothing rules like radio in your dashboard, according to a new survey.  

"The analysis, published by Cumulus Media’s Pierre Bouvard for the Westwood One Audio Active Group, finds AM/FM radio accounts for 83% of all in-car ad-supported audio listening among persons 18+. That figure has held steady for nearly a decade, slipping only slightly from 88% in Q4 2017.

Measured by time spent, a typical hour of ad-supported in-car audio listening, AM/FM radio captures 49.7 minutes. Podcasts account for 4.9 minutes, SiriusXM for 2.1 minutes, Spotify for 1.6 minutes, and Pandora for 1.3 minutes.

When both ad-supported and ad-free listening are combined, AM/FM radio still holds the largest share of total in-car audio at 54%. Ad-free SiriusXM follows at 14%, with ad-free Spotify at 7% and podcasts at 5%."

The Car Remains Radio’s Castle