The Crave streaming hit "Heated Rivalry" isn't just becoming a hit around the world - it's spreading Canadian hits around the world, as well. The soundtrack frequently features songs recorded by Canuck artists and bands, and the show is becoming in some ways even more effective than any CanCon regulations ever could. 

“According to Spotify Canada, tracks featuring Canadian artists are seen “jumping tens of thousands of per cent in streams and thousands of new playlist adds in a matter of days” as a result of Heated Rivalry.“

Canadian music has always been cool: ‘Heated Rivalry’ and CanCon