1 of 1- RadioActive
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Alan Cross: Radio Is Not Dead In Canada & Is, In Fact, Thriving
He cites a new Numeris study that shows the state of the medium isn't as dire as some would have you believe.
Radio: Still thriving in Canada. Here are the latest listener statistics.
- km93
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Re: Alan Cross: Radio Is Not Dead In Canada & Is, In Fact, Thriving
Statistics only tell part of the story.
- betaylored
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Re: Alan Cross: Radio Is Not Dead In Canada & Is, In Fact, Thriving
Of course radio is not dead. Pfui! as Nero Wolfe would say.
{see also: that scene from the Holy Grail ("I think I'll go for a walk") and of course, the parrot sketch...}
Last edited by betaylored (January 6, 2026 7:59 pm)
- torontostan
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Re: Alan Cross: Radio Is Not Dead In Canada & Is, In Fact, Thriving
"Reach" statistics are almost meaningless unless your name is CBC..... Canadian commercial radio revenue declines by nearly 4% per year for eight years straight, it's completely unsustainable. That's a loss of $367 million Canadian dollars if you're wondering why budgets keep getting slashed
- Danny Petty
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Re: Alan Cross: Radio Is Not Dead In Canada & Is, In Fact, Thriving
Thank you, Stan, for being a rare source of real information here. Where would a solid part of Numeris' business go without radio? It's no surprise they'd cherry pick numbers to remain viable themselves.