1 of 1- RadioActive
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More Changes To Sauga960's Line-up
He went from AM drive to mid-mornings and now to afternoons. It looks like Sauga960 has finally figured out how to replace its long deserted PM drive shift, moving Marc Patrone to the afternoon slot. Not that anyone listens to him, but if you do, you won't find him on air now until 2 in the afternoon beginning January 5th. Not sure yet what's taking his old timeslot.
"For those who just got used to 9am, I’m sorry about this, it’s not my call.
They’ve made some business/scheduling changes and there’s more to come. I’ve got to live with it. The show won’t change, just the time."
Wonder what that "more to come" consists of. I guess we'll find out come January.
- RadioActive
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Re: More Changes To Sauga960's Line-up
I thought the same thing, although they already air a fair bit of it overnight and in the early mornings. If I'm not mistaken, their licence only allows them to play so much foreign language programming.
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Thread Starter- Radiowiz
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Re: More Changes To Sauga960's Line-up
tvguy wrote:
probably punjabi music.
If that's the way to go, then why not just sell to CINA group? A Big 960, maybe?
- eladb
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Re: More Changes To Sauga960's Line-up
I have my doubts that anyone listens to Patrone or any other show on Sauga. I'll give them credit, though...they've stuck with this talk format a lot longer than I ever expected them to.
- Skywave
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Re: More Changes To Sauga960's Line-up
I thought the same thing, although they already air a fair bit of it overnight and in the early mornings. If I'm not mistaken, their licence only allows them to play so much foreign language programming.
CINA has already pushed the regulatory envelope with CHAM 820. A rather curious (and in my view ridiculous) wrinkle in the definition of ethnic broadcasting is that it's the spoken word which defines the "ethnicity" of the programming. So they can play all Punjabi music for the other 85% of the time as long as the spoken word and commercials are English or French.
Last edited by Skywave (December 31, 2025 5:42 pm)
- tvguy
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Re: More Changes To Sauga960's Line-up
Every week, Sauga has a listing for sale that appears in an electronic newsletter published by a group of U.S. Station brokers called Radio/TV Deals/Dealmaker. The listing can also be found on George Kimble’s site RadioTV4sale.com The price has remained static at $3m US dollars even though the Canadian dollar has fallen over time. $3M USD???? No one is paying that kind of money for money losing AM in Canada, even if there was some land included in the deal. CINA balked at paying at least $1m for a piece of property in Mississauga/Brampton - to relocate their 1650 transmitter. They diclosed this to the CRTC in their filing to move the 1650 transmitter site to one of their AM sites south of Hamilton, and relocate CINA to 820. That application is still pending before the CRTC and has not been designated for a public proceeding. Bottom line CINA’s owner has found a cheap way to relocate 1650 and use a far superior frequency for its ethnic language broadcasts. No way they will pay $3M USD for 9860
- RadioActive
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Re: More Changes To Sauga960's Line-up
Every week, Sauga has a listing for sale that appears in an electronic newsletter published by a group of U.S. Station brokers called Radio/TV Deals/Dealmaker. The listing can also be found on George Kimble’s site RadioTV4sale.com The price has remained static at $3m US dollars even though the Canadian dollar has fallen over time. $3M USD???? No one is paying that kind of money for money losing AM in Canada, even if there was some land included in the deal. CINA balked at paying at least $1m for a piece of property in Mississauga/Brampton - to relocate their 1650 transmitter. They diclosed this to the CRTC in their filing to move the 1650 transmitter site to one of their AM sites south of Hamilton, and relocate CINA to 820. That application is still pending before the CRTC and has not been designated for a public proceeding. Bottom line CINA’s owner has found a cheap way to relocate 1650 and use a far superior frequency for its ethnic language broadcasts. No way they will pay $3M USD for 9860
If this is the listing you're referring to, it's been up there for a very long time, with no apparent interest. We did a thread on this way back in May 2024. No one has bitten since then, to no real surprise.
On the plus side, the price has been reduced from $5.5 million to, as you note, just $3 million. What a bargain!
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Thread Starter- tvguy
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Re: More Changes To Sauga960's Line-up
What did Neeti Ray pay for two hamilton AMers? Just under $1M. Canadian dollars.
- Skywave
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Re: More Changes To Sauga960's Line-up
The deal included CKWW in Windsor as well for the paltry sum of $445,000 (no land included), plus tangible benefits.
From the CRTC decision:
"The purchase price for the assets of the three radio stations is $445,000. The applicant proposed a value of the transaction of $811,547, which includes the purchase price and the total value of leases to be assumed, $366,547. The applicant proposed a tangible benefits package of $48,693, to be paid in seven equal annual instalments."