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December 28, 2025 6:19 pm  #1


CHUM - Super Star

I'll just leave this here and see if anyone has an idea of it's origin!  I have a rough, second hand idea, but let's see if our SOWNY sleuths have more info.

 

 

December 28, 2025 6:30 pm  #2


Re: CHUM - Super Star

Here's a long and complete explanation of the contest from CHUM itself. 

 

 

December 28, 2025 6:36 pm  #3


Re: CHUM - Super Star

It was a promotion they did in the mid-70's to get their listeners to be walking promos. If a spotter "spotted" someone wearing their CHUM Star Sign, a prize was awarded.
Later they morphed it into stickers called Car Signs which probably improved visibility.

 

December 28, 2025 10:15 pm  #4


Re: CHUM - Super Star

I remember going to the CHUM booth at Town and Country Plaza (now Centrepoint) at Yonge and Steeles to beg them for the complete collection.

 

December 28, 2025 10:27 pm  #5


Re: CHUM - Super Star

jughead jones wrote:

I remember going to the CHUM booth at Town and Country Plaza (now Centrepoint) at Yonge and Steeles to beg them for the complete collection.

So, did you get it?  (And more importantly, if yes, do you still have it?)

 

December 28, 2025 10:41 pm  #6


Re: CHUM - Super Star

I got the whole set because I was 8 years old, relatively cute, and I guess I charmed the nice girl behind the kiosk. The answer to your second question, sadly, is no. When my parents moved out of our family home, I searched for so many of my childhood collectables and found almost none. She asked "I'll give you the whole set if you can tell me who hosts our morning show." I proudly said "Pete and Geets," and got my bag of pins to take home! I really do wish they would have turned up in the move.

 

December 28, 2025 11:19 pm  #7


Re: CHUM - Super Star

Sad. Those would have been worth a sentimental fortune today. 

 

December 28, 2025 11:20 pm  #8


Re: CHUM - Super Star

100% agree.