Every time I turn on the radio, I’m bombarded with commercials for the LCBO. (I’ve never understood why a government agency that has an outright monopoly has to waste hundreds of thousands, if not millions of taxpayer dollars advertising something you can’t get anywhere else.)
 
That said, July 1, 2018 will mark the day that cannabis will be legal in Canada. Which got me thinking (something most here know I rarely do) about what the ads for this product might sound like on the radio.
 
And then I remembered having a small segment of a classic commercial radio parody in my collection, called “C-HIT 109.” (The branding was “C-HIT 109 – On The High End Of Your Dial!”)
 
This actually ran on CFTR in 1981, as part of a show imagining what the world would be like if pot were made legal. Nearly 40 years later, here we are.
 
I don’t have the entire thing, but did save two of the imagined commercials from that segment. It’s voiced by then-CFTR newsman John Wilson, a terrific talent who, as you'll hear, can make just about anything great.
 
As for what the real thing will be like – if they advertise it at all – it’s the government, so you can be sure they’ll take all the fun out of it.
 
C-HIT 109