1 of 1- Kilgore
- Member
Offline
buying an audience
Rock 95.7 (barrie) & 104.1 the Dock (midland) are currently throwing big buck$ up for grabs:
$200,000 CA$H (not pizzas & hot tubs) at Rock 95's annual birthday bash, and
$10,000 CA$H (not hot tubs & pizza) EVERY Friday from the Dock
Which strategy will win listeners & impress enough potential sponsors to "work" in the long run?
K.
P.S. - FM 95.1 the Peak (collingwood) is elbowing in with soft rock/classic rock (was almost exclusively elevator muzak). Can Corus compete with all that money by playing music the local audience wants? How quaint
Last edited by Kilgore (September 5, 2015 4:07 pm)
- Kilgore
- Member
Offline
Re: buying an audience
They seem to be focusing their expensive promotions on Fridays (WTF = Win Tengrand Fridays from 104.1) but how many tune in for contests or will stick around in a week or two when the money is gone?
[Ooooh look its almost 7:00 PM, time for Johnny Maraca's Rock 'n Roll Riot on 97.7 the Beach]
- •
Thread Starter- Radiowiz
- Member
Offline
Re: buying an audience
Kilgore wrote:
FM 95.1 the Peak (collingwood) is elbowing in with soft rock/classic rock (was almost exclusively elevator muzak). Can Corus compete with all that money by playing music the local audience wants? How quaint
They shifted away from the softer stuff because the listeners were older and mostly wandering off to Classical 103.1 anyway.
As for how a contest is done,
part of the plan is to secure the idea that even after a contest is done and over with, the listeners keep the station in their presets...many who might not have previously bothered to do so prior to the contest..
Last edited by Radiowiz (October 24, 2015 6:32 pm)
RadioWiz & RadioQuiz are NOT the same person.
RadioWiz & THE Wiz are NOT the same person.
- Old Codger
- Unregistered
Re: buying an audience
PBS gets THEIR audiences to give THEM the money...simply by playing programming and shows the audience actually likes and enjoys.
A novel idea.
- Kilgore
- Member
Offline
Re: buying an audience
They shifted away from the softer stuff because the listeners were older and mostly wandering off to Classical 103.1 anyway
1. Classical is found @ FM 102.9 up here
2. At what age do listeners drift to Bach & Beethoven?
- •
Thread Starter- Andy McNabb
- Member
Offline
Re: buying an audience
Separate and apart from influencing ratings, contests can be fun, generate sponsor revenue, create community buzz and reinforce a station's image. Yet given the wisdom of "If we can't measure it, how can we best manage it?"... when so many products and services offer a contest, to what degree is the responsiveness of consumers aka audiences affected, or somewhat numbed by, or less responsive to, the hoopla?
Can anyone share quantifiable evidence as to either
a) what degree and what type of contesting influences short-term tuning (during ratings - on the days or times of day that the contesting is trying to influence) vs long term tuning (post-ratings), and/or
b) audience being surveyed and clearly identifying how much more they tuned in as a result.
I'm not talking about vague "we ran a contest during ratings, and our numbers went up" claims. I'm talking about specific, cause and effect statistics.
Community "buzz" is one thing, quantifiable facts are another, and we can better leverage our resources when we can measure and manage them.
Andy McNabb
AndyMcNabb.com