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I was surprised to read that the owners of CINA - the Mississauga-based South Asian station at 1650 AM - had applied to the CRTC to reduce their daytime power to just 400 watts from the current 5,000, and turn down the juice at night from 680 to the same 400.
The Commission agreed to the request and I'm guessing few of us will even notice. But the question remains - why would they do this? According to the release issued on Monday, the reason is "urgent."
The owners "indicated that the proposed amendments are both necessary and urgent due to the unexpected end of the lease for its existing transmission site. The licensee proposes to move its operations temporarily to an auxiliary transmission site with different coordinates until a permanent suitable location is established."
So for whatever reason they have to move their transmitter location. (How, exactly, does the end of a transmitter lease come "unexpectedly?") And they have until November 2027 to fix this mess. I suppose that date is just the last resort - it's almost impossible to believe they won't have found a new spot by then.
Still, I wonder about this request. This is a huge power decrease that's bound to drop the station's reach significantly. Why would they have to go so low? And also how did they let it go this long without finding another location? I don't listen to them, but 400 watts day and night? I wonder if their target audience knows what's coming and why some will no longer be able to get them clearly.
CINA is owned by Neeti Ray, who was up for discussion here quite a bit in the past, after he took over Bell's Funny 820 CHAM and turned it into a strange English-Punjabi music hybrid. That station's power remains untouched.
CRTC CINA release
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I fully admit this isn't my area of expertise, but since Neeti Ray already owns 820, would it be possible to move CINA's signal over to the Hamilton station's facility? Yes, the Bollywood station is licenced to Mississauga, but CFTR's tower is in Grimsby, well away from Toronto. So there's nothing to say it has to be located in the place where the station originates.
CHAM comes in very strong here, so why wouldn't CINA?
As noted, there may be technical reasons why this isn't possible, but it would seem to me the first place I'd look, especially if they're in the dire straits they claim to be.
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Cina is mostly monolingual.
Are they even following CRTC rules?
That's also what the relees should have looked at.
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Scarboroughbluffsradiof99 wrote:
Cina is mostly monolingual.
Are they even following CRTC rules?
.
Yes; they stack up half hour shows in other languages on Saturday mornings.
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I'm really not sure what their programming has to do with this. They have to move from their current location, although they don't say why. They indicate in the release that it happened quite suddenly, although I question that - surely they must have had some notice this was coming?
Still, finding a new site that meets all the parameters can't be easy. CHIN was forced off its longtime perch on the Toronto Islands and now its 1540 AM has become a de facto daytime only station. They're still looking for a new home, and have recently explored taking up the now defunct CHML 900 frequency.
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in 2011 when they applied for (and got) a power increase, there were many interventions concerned that it would change the nature of the station from Mississauga service, to GTA serving.
I don't know much about the technical considerations of moving to the CHAM site, other than they wouldn't be able to deliver a good signal to Mississauga from there without significantly increasing their total coverage.
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I think I seen somewhere onetime online im not sure if it was a fybush page, but CINA antenna was a whip style AM antenna and placed on a factory/small warehouse building. Perhaps the building is changing/new ownership and they need to go.
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Looks like they'll be using their backup transmitter site on the roof of their studio building at 65 International Boulevard in Etobicoke. You can see the antenna clearly on Google streetview. Their main transmitter is out in Mississauga around Eglinton and Tomken.
Last edited by mjf (November 19, 2025 12:45 am)