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There's a lot of B.S. out there these days and a good proportion of it is coming from less than credible so-called "news" sites on the Internet.
So instead of trying to convince you to simply watch their newscast over one presented by a competitor on another station, the CBC is going after those who get their headlines from the worldwide web.
Here's the slogan:
The only problem I see with this is: if you're getting the bulk of your information from a conspiracy-themed website, you'd probably never tune in the CBC to see the new tagline in the first place.
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Don't understand what you are talking about or the point you are trying to make. Why do you imply that CBC isn't trying to convince you to "simply watch their newscasts over a competitor on another station." They have always done this. Just because someone tends to go to conspiracy themed websites, doesn't mean they never go to other sites. Isn't that supposedly the beauty of the web? The world is your oyster type of thing?
Don't understand at all why you would even post on this. Other than you like to trash or call into question anything CBC does..![]()
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CBC probably bought digital ads on the biggest streaming and social media platforms to run this campaign, so this will probably be seen by more than just the usual CBC viewer.
Wouldn’t be surprised if this campaign also appears on SN, Hockey Night in Canada, or other Rogers properties considering Rogers and CBC’s working relationship.
Last edited by ED1 (November 13, 2025 3:34 pm)
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paterson1 wrote:
Don't understand what you are talking about or the point you are trying to make. Why do you imply that CBC isn't trying to convince you to "simply watch their newscasts over a competitor on another station." They have always done this. Just because someone tends to go to conspiracy themed websites, doesn't mean they never go to other sites. Isn't that supposedly the beauty of the web? The world is your oyster type of thing?
Don't understand at all why you would even post on this. Other than you like to trash or call into question anything CBC does..
Wow, you always seem to - I won't say deliberately, but I'm thinking it - misinterpret everything I say as being derogatory about anything Canadian. Yes, I'm not a huge fan of the CBC or any government media supported agency, because I feel it can lead to accusations of favouritism in its reporting, which many critics have pointed out. I don't think taxpayers should be on the hook for it, pouring millions of dollars into the Corp. while independents are clearly struggling and trying to attract the very advertisers CBC should not be relying on.
(And by the way, I'm not the only one who feels this way. No less than Peter Menzies, the former vice-chair of the CRTC, has also expressed the exact same concerns in a column published just yesterday.)
But if you'd seen the entire spot, you'd know they were specifically referring to off-brand Internet websites, and not their own competition on local or even network TV. This was clearly aimed at the Breitbarts and the Alex Jones' of the world, not CTV News Network or Global.
CBC News, unlike certain posters here, doesn't jump to incorrect conclusions with no evidence. I just thought this approach was different and worth pointing out as a new media campaign I hadn't seen before. And I believed it was interesting enough to mention.
But there's no criticism at all in this one. I would certainly trust the CBC over most of the out-there Internet crazy sites that currently exist spreading lies.
Unfortunately, my point stands - the people they're trying to reach with it are never likely to see it because they never emerge from that conspiracy crazy rabbit hole they keep going down. Nowhere in that original post do I accuse the CBC of anything except perhaps trying to reach the unreachable. I'm actually glad to see them at least make the effort. I just don't think it will work.
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Wow, overreact much? CBC News Network is running the spot, so yes I have seen it. Your point stands? Ok, if you say so, whatever your point is.....![]()
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I tell you exactly what my statement meant (and no one knows what it meant more than the person who wrote it) and then I'm called a de facto liar?
It could be argued I'm not the one overreacting.
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RadioActive wrote:
I tell you exactly what my statement meant (and no one knows what it meant more than the person who wrote it) and then I'm called a de facto liar?
It could be argued I'm not the one overreacting.
Ok, whatever you say...