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Alan Cross tackles a sensitive topic - the possible return of payola in U.S. radio. It all stems from the massive funding cuts imposed on PBS and public stations that have left many close to closing and others forced to sign off entirely.
Could they be turning to pay-for-play to keep the lights on and the music playing?
"The indie promoters are finding ways to couch payments to pubic radio and other non-commercial stations in language that makes these payments look entirely legit. If you’re running at one of these stations, what would you do?"
There’s a new payola crisis emerging with American radio