CKLW has a story on the format flip, along with comments from the P.D., who claims 'a lot of people were asking for this.'

And what was with all those Spanish language inserts?

"Gibb says the first and last song played on 89X was Stop! by Jane's Addiction - which was a major Easter egg for the station's return.

"We knew that that song needed to be the song that started this version of 89X, and the interesting thing with that song is that it does start with 20 seconds of a Spanish woman talking. So we decided to put the audio cues out in Spanish, and if you translated it you could figure out what was going on."

And by the way, they have openings for morning and drivetime announcers, if you're looking. 
 
Windsor's Pure Country rebrands back to the beloved 89X

I lived in Michigan in the 60s and 70s

I remember when 88.7 made its debut  as CKWW FM, playing "beautiful" music.....later on it was CJOM
When it became 89X, it was quite popular in Detroit...I wish them well...there are, indeed, plenty of country stations available in southwestern Ontario......including the AM holdouts of CFCO and CHOK.
(I know CFCO is going to switch to 91.3)
I also remember when 92.7 in Leamington went on the air...it did not do well, and now simulcasts the Blackburn Windsor country station.

One other note....I  heard Jody Thornton doing a traffic report on CKTB...is he working regularly again?  I hope so...
He has a great radio voice. (And I am very glad Karl Dockstader is still on CKTB.)
 

haydenmatthews14 wrote:

Radiowiz wrote:

Hey? I remember 5 years ago saying that Country won't last long on Windsor's 89FM.  
I didn't actually predict the return of 89X though.
All I recall saying is "They'll probably be Country for a little while then switch to something new..."
 

Do you think that Virgin Radio Windsor will last long?

That depends on what cookie cutters are out there to be the possible replacement. 
If they do change, I doubt it'll be something fresh and new.  
With Virgin Beating Mix 96.7, there may be something there, assuming the current audience isn't too young.

Seems to be leaning heavier than most other alternative stations, but from what I recall 89X was always a little heavier.

Most local Detroit TV stations had the story on their newscasts, as did the Detroit Free Press.  I guess back in the 90's and early 2000's 89X was a influencer in Michigan.  One poster on one of the Detroit radio boards mentioned at it's peak 89X had a 6 share in Detroit.  Years ago the station was included in Detroit radio ratings.  

As of yesterday 89X is running commercials.  They still have an advantage over other local stations (maybe other than 580 CKWW) in that they have short commercial breaks.  Usually 1 or two minutes.  A big difference than WRIF which can have commercial/promo sets of 7-10 minutes.  But WRIF is making money and for now 89X won't be.  Does CKWW or CKOC have any ads?    

A comment on the Michigan Radio & TV Buzzboard indicates that Kara Ro was cut for budgetary reasons.