As they say "good luck with that".  These level of price increases are not sustainable - at least in households with seniors on "fixed" incomes.  We have churned "out" of apple TV many times.  On a month-to-month basis, the weakest of the streaming services.  The gaps between new episodes of popular series - biazarre. For example The Morning Show last aired in November of 2023.  Yup we're in 2025 with a possible release date in September (or not).   There's not enough compelling (new) content on the service to justify that pricing.  Tip to the wise, if you subscribe, go through Amazon Prime TV channels, it is much easier to cancel Apple on the Amazon platform.   Cancelling via Apple is a real pain.