1 of 1- RadioActive
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Rogers' Spelling Of Their Latest App Is Somewhat Baffling
Why did Rogers choose to call its new online listening app "Seekr?" (No "e" before the r.)
I don't get it. It means that every single time they choose to mention this thing on air, they have to spell it out so people don't look for "Seeker," which is how it's really spelt.
I know some people use short forms for everything online and it's supposed to be cool, but that extra verbiage every single time they advertise this thing just adds to the confusion and wastes airtime. And they set themselves up for it by choosing that stupid name.
Sometimes you can be too clever by half. Or not clever at all.
- Binson Echorec
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Re: Rogers' Spelling Of Their Latest App Is Somewhat Baffling
Given it's their audio platform, I don't know why they didn't call it "Listenr". Rogers also owns Chatr Mobile.
In the age of predictive text, funky spellings are the name of the game. It just needs to sound catchy, like TikTok. When I go to an app store and punch in the first few letters, chances are I'll see the name I'm looking for before I finish spelling it out. Now, I highly doubt that there is an app using the name "Seeker" so if I'm typing that in, I'll see "Seekr" first.
Music bands have been doing this for years: The Byrds, Def Leppard, Motley Crue, Korn, The Beatles, Phish, et cetera.
- torontostan
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Re: Rogers' Spelling Of Their Latest App Is Somewhat Baffling
Easier to trademark
- Binson Echorec
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Re: Rogers' Spelling Of Their Latest App Is Somewhat Baffling
torontostan wrote:
Easier to trademark
This too.
- RadioAaron
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Re: Rogers' Spelling Of Their Latest App Is Somewhat Baffling
Easier to trademark
This too.
Indeed.
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